MULTAZAM, Multazam; JUSNI, Jusni; MUNIR, Abdul Razak. Analysis of the Effect of Marketing Mix on Purchase Decisions and Impact on Consumer Loyalty at Chocolate Houses in Palu City. Technium Business and Management, [S. l.], v. 2, n. 2, p. 16–26, 2022. Disponível em: https://www.techniumscience.com/index.php/business/article/view/6336. Acesso em: 18 apr. 2026.