The role of advertising in promote social marketing in case of private education in Ethiopia

Abstract

Companies have a number of promotional program which consisting of advertising, sales promotion, personal selling, publicity, so advertising is an important components of companies promotional program. To operating its social marketing campaign effectively. The study is conserved in analysis of advertising s role to promote social marketing in DKT social marketing company. It examines the company’s advertising role and practice in TV advertising, radio advertising, press advertising. Online advertising. Primary data obtained through interview and questioner and secondary data collected from company’s various records were used for the study. The study has made under instrumentation of graphs, charts, and tables used to evaluate advertising role of the company. The result obtained through this study shows that the company’s effort. In advertising role is not that much satisfactory. Suggestion for warded generally in indicates that marketing research need to be conducted and used as input in advertising planning before launching advertising campaign.