Enhance the Overseas Market Competitiveness of Chinese Cigarette Brands

Authors

  • Zhenzhong Guo College of Graduate Study in Management, Khon Kaen University
  • Chuanchen Bi College of Graduate Study in Management, Khon Kaen University

DOI:

https://doi.org/10.47577/tssj.v47i1.9503

Keywords:

Cigarettes, Competitiveness, Foreign Trade

Abstract

Enhancing the competitiveness of Chinese cigarette brands on the global stage requires competition with Western tobacco companies. Factors favoring Chinese cigarette products in foreign trade analysis are numerous. To improve the competitiveness of Chinese cigarette brands in the global market, it is essential not only to venture abroad and engage in learning and research but also to have institutional and talent support.

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Published

2023-09-09

How to Cite

Guo, Z., & Bi, C. (2023). Enhance the Overseas Market Competitiveness of Chinese Cigarette Brands. Technium Social Sciences Journal, 47(1), 179–188. https://doi.org/10.47577/tssj.v47i1.9503

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